The year 2020 and the COVID crisis it brought along served as stark reminders of why it is the world desperately needs radically new food sources that are safe, sustainable and capable of feeding a population larger than ever before. This message did not go unheeded. Early Fall that very same year, a small yet dynamic group of students, researchers and entrepreneurs banded together to take up arms in the battle for a fairer future for food. Powered by The Good Food Institute, they founded the Leuven Alt. Protein Project, an organisation in which motivated academics explore their role together in the exciting and ever-unfolding play of technological progress. To Leuven Alt. Pro, the stage of that play is alternative protein, i.e. animal-free protein that comes in the form of plant-based foods, fermentation-derived nutrients and clean meat.